Every year, 30 million people visit the Eiffel Tower. It’s become a victim of its own success: overcrowding has had an adverse impact on the site and its surrounding areas. In May 2018, the City of Paris chose four finalists  from 42 candidates to reinvent the area around the Eiffel Tower by focusing on three criteria (discovering, getting closer, visiting) and adopting a resilient, inclusive and environmentally friendly approach. A year later, it chose OnE, the project managed by Gustafson Porter + Bowman with Chartier Corbasson, Sathy, MA-Geo, Ariane Dienstag, Atelier Monchecourt, Devillers & Associés, 8’18, Area 17, Brichet Ziegler, Yris, Bollinger + Grohmann, ducks Scéno and several others.

OnE will have a unifying approach, creating a major city park encompassing from the Trocadero to the Ecole Militaire, with the Eiffel Tower at its center. The project will create recreational and contemplative spaces, from the east to the west of Paris, across the entire length of the site (54 hectares) to offer new perspectives. Manifesto is responsible for the project’s artistic and cultural programming, overseeing contemporary art commissions and leading the various experts and partners involved.

By 2024, this area will host heritage trails, artworks, temporary installations, events and creative gardens for tourists and Parisians alike. Manifesto will contribute to developing a visitor experience with a poetic and creative focus while reaffirming this area as one of the capital’s major city parks. 

Initially, Manifesto provided a study for the cultural offer and initiated the activation of interested cultural partners. The agency then launched the design of a historical interpretation trail integrated into the landscape project. With the support of Heritage Curator, Laurence Chesneau- Dupin, Manifesto leads a team of heritage interpretation professionals devising the content, design and production of the mediation tools and digital platform.. 

Manifesto also chairs a working group which brings together neighboring cultural institutions with the objective of animating and promoting this large cultural park. This group is organizing an artistic program around the construction site of the Eiffel Tower (2023-24), in the perspective of the Olympic and Paralympic Games.