The project “Aesthetics of AlUla”aims to materialize the aesthetics of the region by creating a book, a toolkit and a short film to help establish a coherent visual and sensory identity for artists and architects working in AlUla, as well as for scientists, journalists and researchers. Throughout one year, Manifesto Middle East liaised with the best experts on site to produce a tool that will support the future creators in AlUla. The results of this research were launched during the AlUla Arts Festival and are exposed at the AlUla Design Space. 

The initiative strives to inspire and foster cultural exchange and dialogue between diverse communities and nations, uniting them through a shared appreciation of the aesthetic and artistic expressions that thrive within AlUla.

Among the elements created, the book first seeks to identify the elements of the aesthetic system of the AlUla ethos, with the research by Bashar Al-Idressi and photographs by artist Mohamed Kilito. The toolkit then focuses on AlUla’s material approach, allowing to discover the stories behind its materials thanks to the design of the Hall Haus collective and the production of Dqiqa. Finally, the film, realized with Omar Sawalha, ultimately inspires viewers with images of its landscapes.